4 Dirty Secrets of So-Called Installment Loans

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 · The findings come as the Office of Fair Trading (OFT) prepares its report into dirty tricks in the market, due to be published in February. Every month, tens of thousands of potential customers use Google to search for payday otcviagra.gq://otcviagra.gq  · Payday Loan Sites' Dirty Tricks To Boost Traffic. Every month, tens of thousands of potential customers use Google to search for payday otcviagra.gq://otcviagra.gq Cards should again pay up on the payday loans dirty tricks if they’ve really delayed otcviagra.gq?p=

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A Sky News investigation has found that some payday loan brokers have benefitted from hacking into websites to divert the history and status of a legitimate business to their domain.

This increases their ranking on Google NasdaqGS: GOOG - news , and the tactic has given unregulated brokers access to online traffic worth millions of pounds. The findings come as the Office of Fair Trading OFT prepares its report into dirty tricks in the market, due to be published in February. Every month, tens of thousands of potential customers use Google to search for payday loans.

The search engine has a complex algorithm based on a website's history and credibility which tries to ensure that users are directed to the most appropriate websites. However, Google's natural listings system can be tricked. Sky News found three payday websites that were stealing the credibility of other websites to boost their ranking. The target victim sites included a music business, a graduate website and even a church website. In November last year, Sky News discovered established music licencing website Ricordi was one of several domains that began ranking highly for selling payday loans on the front pages of Google.

Clicking on the link diverted the user to a payday broker's site. Web analyst Dr Joseph Somerhalder from search optimisation company Chillicow explained what was happening. He told Sky News: They optimise the website for something that it is not about such as payday loans. Then they wait for the right moment, and then they forward all the history and all the credibility from the old website, the legitimate business, into the illegitimate business.

They take the website's identity and history and they point it somewhere else. The findings come as the Office of Fair Trading OFT prepares its report into dirty tricks in the market, due to be published in February.

The search engine has a complex algorithm based on a website's history and credibility which tries to ensure that users are directed to the most appropriate websites. However, Google's natural listings system can be tricked. Sky News found three payday websites that were stealing the credibility of other websites to boost their ranking.

The target victim sites included a music business, a graduate website and even a church website. In November last year, Sky News discovered established music licensing website Ricordi was one of several domains that began ranking highly for selling payday loans on the front pages of Google.

Clicking on the link diverted the user to a payday broker's site. Web analyst Dr Joseph Somerhalder from search optimisation company Chillicow explained what was happening. He told Sky News: They optimise the website for something that it is not about such as payday loans. Then they wait for the right moment, and then they forward all the history and all the credibility from the old website, the legitimate business, into the illegitimate business.

They take the website's identity and history and they point it somewhere else. Ricordi is owned by Universal Music Group. A spokesperson for the company said: UMG takes the protection of its sites very seriously and has implemented measures to prevent a recurrence of this type of event.